pp. 529-559

This article offers an analysis of a prototype market on the basis of a particular case, the early-music concert market. It first presents an ideal-typical definition of prototypes, which is then used to demonstrate the prototypical character of such concerts. It then shows how this product and the main ways it is marketed (the economics of the concert tour) are based on competition mechanisms and types of exchange logic that vary by whether partners to the transactions are regular or occasional.